Privacy policy
Last updated: June 2026
This Privacy Policy describes how BROKOU INC., operating the online store www.equimaf.ca under the brand EQUIMAF™, collects, uses, discloses, retains, and protects your personal information in accordance with applicable laws in Québec and Canada, including Law 25 and, where applicable, the Canadian Anti-Spam Legislation (CASL).
Our services are intended for both individual customers (B2C) and businesses, professionals, and institutions (B2B). Personal information may relate to individuals acting on their own behalf or as representatives of an organization.
1. Scope
This policy applies to all services provided through www.equimaf.ca, including:
- website browsing;
- online transactions;
- quote requests;
- customer accounts;
- customer service interactions;
- electronic, promotional, or transactional communications.
2. Person Responsible for Personal Information
In accordance with Law 25, BROKOU INC. has designated a person responsible for the protection of personal information.
Person Responsible for Personal Information
BROKOU INC.
Email: equimaf@brokou.com
Address: 3755 E Boul Matte, Brossard, Québec J4Y 2P4, Canada
For any request regarding your personal information or to exercise your rights, please contact the responsible person using the contact details above.
3. Personal Information Collected
Depending on your interaction with us, we may collect the following categories of personal information:
- Identification information (name, company name);
- Contact details (address, phone number, email);
- Billing and shipping information;
- Payment information (processed by secure providers);
- Transaction data (orders, quotes, returns, service requests);
- Customer account information (preferences, saved addresses, history);
- Technical data (IP address, browser, device, time zone, operating system);
- Usage and browsing data;
- Customer service communications;
- Marketing preferences and consents.
4. Collection Methods
We collect your personal information in various ways:
- directly from you when you create an account, place an order, request a quote, or contact us;
- automatically through cookies, pixels, logs, and similar technologies;
- through service providers and partners (Shopify, payment processors, and delivery providers).
5. Consent
We collect, use, and disclose your personal information with your consent, except where otherwise permitted or required by law.
Consent may be express or implied, depending on the context and the sensitivity of the information.
You may withdraw your consent at any time, subject to legal or contractual restrictions, by contacting us at equimaf@brokou.com.
6. Use of Personal Information
We use your personal information for purposes including:
- processing orders and payments;
- managing shipping and logistics;
- creating, maintaining, and securing customer accounts;
- providing customer support;
- managing B2B relationships;
- processing quote requests and business projects;
- preventing fraud, abuse, and security incidents;
- improving website functionality and user experience;
- complying with legal, regulatory, and tax obligations.
7. Marketing and Communications
We may send you promotional, commercial, or informational communications in compliance with CASL and applicable laws.
You may unsubscribe at any time:
- by using the unsubscribe link in our communications;
- or by contacting us at equimaf@brokou.com.
Transactional or administrative messages relating to your orders or account may still be sent when necessary.
8. B2B Customer Accounts
In the context of business relationships, we may collect and process personal information about employees or authorized representatives of corporate clients.
B2B customers are responsible for managing account access and authorized users.
9. Cookies and Tracking Technologies
We use cookies and similar technologies to:
- ensure proper website functionality;
- store preferences;
- analyze site usage and performance;
- improve user experience;
- measure certain interactions or campaigns.
Where required, your consent is obtained before using analytical or advertising technologies.
10. Social Media and Third-Party Platforms
Our Services may include links, tools, or integrations with third-party platforms such as Facebook, LinkedIn, Google, or others.
These platforms may collect information directly from you according to their own privacy practices.
We are not responsible for the privacy practices of these third parties.
Any information you share on such platforms may become public depending on your settings.
We may also use tools provided by these platforms for analytics and marketing purposes.
11. Disclosure of Personal Information
We may disclose personal information to:
- service providers (payment, logistics, IT, analytics);
- Shopify and technology partners;
- marketing partners (with consent);
- legal authorities when required.
12. Shopify
Our store is powered by Shopify Inc., which processes certain data to provide e-commerce functionality.
https://privacy.shopify.com/en
13. Data Transfers
Your personal information may be stored or processed outside Québec or Canada.
We ensure appropriate safeguards are in place to provide adequate protection.
14. Security
We implement reasonable technical and organizational safeguards to protect personal information.
However, no system is completely secure.
15. Retention
Personal information is retained only as long as necessary to fulfill its purpose or comply with legal obligations.
16. Preference Management
You may manage your preferences related to communications and account data.
17. Your Rights
- access your personal information;
- request correction or deletion;
- withdraw consent;
- file a complaint with the Québec access to information authority.
Contact: equimaf@brokou.com
18. Children's Data
Our services are not intended for minors, and we do not knowingly collect their data.
19. External Links
We are not responsible for third-party websites.
20. Changes
This policy may be updated at any time. The updated version will be posted with a revised date.